Blogging Evolves

Blogging as we know it today began about 1994 as an online diary which was simply an online running account of one’s personal life. These online diaries were created by updating the components of a common website which required much technical skill. The writers of these journals were known as diarists, journalists, or even journalers. Two of the names associated with earliest bloggers include Justin Hall and Jerry Pournelle. Dave Winter’s Scripting News is recognized as one of the oldest and longest running blogs. An early blog which combined text, video, and pictures as an online shared diary of a personal life transmitted live was Wearable Wireless Webcam.

As blogging evolved, tools were created to facilitate the creation and maintenance of posting the articles in reverse chronological order. This resulted in the publishing of blogs that we readily recognize today myenvoyair. The tools, requiring much less technical skill than updating the websites, made the creating of blogs much more feasible and appealing to a much larger population.

Being quite technical in its early beginnings, blogging got off to a slow start but rapidly gained in popularity Igtok review. It was during 1999 that blog usage began to spread rapidly. In 2002 blogs were recognized for coverage in breaking news stories and political news. Bloggers, the modern journalists, join in sharing passionately about many issues at hand, whether political or social. Eventually blogging was finally accepted and given credibility by the mass media as a means of applying political pressure, as well as a logical news source. Bloggers have been recognized as a way to bring key information to public light forcing mass media to follow their lead.

For the most part rather than setting the trend, blogs tend to be a reaction to mass media news accounts. It is these reactions to the mass media news that sometimes generate an in-depth analysis nfl injury updates/. It was in 2004 that blogs became increasingly acceptable. Political consultants, newscasters, and political candidates began using the blog as a tool for outreach into the political arena. Blogging by politicians is a means of connecting with the constituents which they serve. It was just in January 2005 that Fortune magazine listed eight bloggers that business people could not ignore. Thus, an interest in blogging was generated in the business world. Even some of our national governments have an official blog with Israel being one of the first.

Blogging has had a dramatic impact on mass media in recent years and blogs are being recognized as a way to generate interest, expose an issue, keep others informed, as well as generate a group of followers. Many are acknowledging the emerging influence that blogging has placed on society today.  However, as we leap into the blogosphere, we must remain open-minded as we consider the facts and the context of the issues at hand rather than relying on blogs as factual information. We must learn to differentiate opinion versus the logical presentation of factual information.

Let’s explore becoming a blogger and the proper use of Facebook, Twitter and LinkedIn advertising on your blog and website. Facebook and Twitter have very specific instructions for using their logos, but it seems that on the Internet, very few people are following those guidelines. If you have any questions, you should ask your attorney. Having said that, there are common practices that webmasters and bloggers are using to promote their brand on these social media sites.

It is not legal to take someone else’s brand and alter it. But the Twitter and Facebook logo are everywhere and that is what has made these social media sites so famous. Facebook and Twitter both have trademarks on their logo and their iconography. For example, Twitter’s trademark is the little blue bird. They have their name and logo trademarked, therefore, you can not alter them.

Their guidelines are important so pay attention to those guidelines in relation to their name and logo allowed use. Legally you can not take their brand or trademark and alter them. Both Facebook and Twitter do allow, however, certain kinds of things. Facebook allows webmasters to use the “F” in a square and use it on your branding and include text, for example, “Fan us on Facebook”. They do not allow you, however, to use the F in a different color or FB in a different color. These are their general guidelines. Twitter, on the other hand, does not want you to put a T in side of a blue square. So what you as a webmaster need to ask yourself is whether or not you want to comply with their general guidelines. If you have any questions, it is best to ask an attorney or read their guidelines on the Facebook or Twitter website.

It is not recommended, for example, to use a little F or a little T on any of your online branding at all. A little T that says “Follow us on Twitter” or a little F that says “Fan us on Facebook” could actually cause your website to lose valuable traffic because all this does is encourage visitors to leave your website. It sends people away from your website to the social media giants. Instead, what is recommended is to employ the widgets that are available for webmasters to put on their site so that visitors can like you on Facebook or follow you on Twitter without leaving your website. The old way of doing things is sending someone away from your website. The new way is to keep your hard-earned visitors at your website. By using these widgets, visitors can become a fan or a follower without ever leaving your website. Keep visitors on your website while at the same time encouraging them to be fans or followers. It’s a win-win strategy

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