Maximize Website Exposure and Lead generation With Both SEO and Social media

Search engine optimization (SEO) combined with today’s social media marketing (SMM) and content distribution provide unparalleled brand exposure. Maximizing content distribution and engaging in social media marketing can mean a huge boost in sales to any company.

Traditional direct marketing and SEO tactics like website structure and on-site optimization are still vital. You need to ensure error-free code and that your website content is relevant to your ideal prospects smm reseller panel. If your content doesn’t prompt a visitor to call, email or complete a form asking for more information or a downloaded document then it has simply failed. Rewrite it. Persuasive and benefit-oriented content written directly for those that meet your ideal customer profile will convert visitors into loyal customers.

As you create content you must then distribute it via social media sites, ping hubs, RSS distribution sites and search engines. Combining that with other Web 2. 0 strategies like social bookmarking amplifies the results. This effectively elevates your brand and also increases your search engine rankings. Combining this on-site content distribution with off-site website promotion effectively reaches your ideal prospects.

Social networking website usage is expanding rapidly. Facebook just topped half a billion members. Twitter just announced their 20 billionth tweet. Two months before that Twitter broke the 15 billion mark, and 5 months before that they hit 10 billion. Paying attention to this rapidly growing channel is imperative for brand exposure today.

To get the most mileage out of social networking and SEO you need to carry out a gradual but continual growth of your online and social presence. LinkedIn is currently the most popular professional social media site. Growing your LinkedIn connections on a regular basis will ensure you are reaching the most relevant audience for your published content. Since Facebook is the biggest social media web site you should also find relevant and participate in them to make sure that when your friends are in need of your services you are the first one they think of. If you have several products and services then it is suitable to create many Twitter accounts and connect all of them to a continual stream of content about each product and/or service.

If you make an effort to grow your social media connections too fast then your accounts will probably get banned. The same concept is true for search engines. If you grow your online presence too fast then your web site be penalized and dropped from the search engine results pages. A continual promotion is required, ideally across a years time.

The take away? Formulate a clear definition of your strengths and what separates you from others. This is your unique Selling Proposition (USP). Then see where you will fit into the social media landscape and apply yourself to it. For example, Myspace may not be appropriate for many companies. Do a competitive analysis. Create an SEO-optimized WordPress blog to distribute content written directly to your ideal prospects. Create real relationships and provide valuable solutions through all of your content. Develop your brand. Possibly contact a professional SEO company to guide you in this process. Start today. Building on the individual freedom and empowerment that is the Internet, customers are routinely connecting with each other and sharing information about anything and everything, from tools and food to lawn care techniques and cleaning supplies. As individuals and groups talk, to share their experiences and thoughts, they are ether building up and helping with the marketing message or they are marginalizing the message and beating the marketers at their own game. Because any form of advertising is trusted much less than conversations between consumers, markets are now seeing their advertising message held up for scrutiny and verification, in forums they or their PR and ad agencies have almost no control, if any control at all. This is a game changer – for these industries who are used to being in control.

This series of training will help business and markets take advantage of the Social Web by learning how to participate effectively as they adopt the behaviors of individuals who are connecting on the internet and co-opting the very power of the Social Web. It’s about adapting to not having control – you cannot control conversations – all the while asserting yourself and influence in the social conversation and becoming an expert resource for communities that matter most to your business. This training will impress upon you, the importance of the connection between participation and influence, and help you see what is on the horizon. You will see many examples of trends and best practices all laid out and the motivation to create winning plans.

This article is part of the Commanding The Social Web article series, accessible to the public, at no cost, and can be effortlessly found on the Internet. I know you will want to discover and read the entire series, to seize the victory that can be yours from your interaction with the internet community. You will be choreographing your own success on the Social Web.

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